Mar 10
Keeping Colds at Bay, One Spritz at a Time Organization High School Product Featured Spray Hand Sanitizer Goal of Promotion To promote good health for the winter season Description of Case H...
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In the fall, a car dealership introduced a new model and promoted it to potential customers. The car dealer purchased a mailing list and merged it with its own database. The Ranger Stylus Satin P...
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Item: Landscape Mesh Tote Purpose: Fundraising Gala gift bag Audience: Kids in Need Foundation supporters The Kids in Need Foundation Gala is one of the organization’s largest fundraising ...
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Objective A small business owner wanted an easy way to present important paperwork to new employees to help them stay organized in their first few months with the company. They wanted to instill prof...
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Description: Keep Warm Buddy Set Industry: Education What it was purchased for: A local school was looking for a fundraiser item to help older kids raise money for an overnight camping trip. The...
Continue ReadingNov 06, 2022
Description: Dual Compartment Cooler Bag Industry: Corporate / Fortune 500 What it was purchased for: An annual company picnic for employees and their families. Each year they give their e...
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Description: Trifold Calendars Industry: Banking What it was purchased for: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high perceived value...
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Item: JAFFA® Wave Award Purpose: Welcome gift for incentive winners Audience: Software company sales representatives A software company held a sales incentive contest for reps to win a trip ...
Continue ReadingSep 15, 2022
Objective A bakery owner had built solid connections with other service providers within their local event industry. But they were looking to grow their business within the wedding market. Produc...
Continue ReadingAug 17, 2022
Description: Earbuds With a Wristband Industry: Marathon What it was purchased for: A sponsor was looking for an item or items that runners/walkers could be given at the race that they could use dur...
Continue ReadingJul 18, 2022
A private school held an online meeting to outline plans for returning to school safely during the Coronavirus pandemic. As a follow-up, the school sent information packets to students’ parents....
Continue ReadingMay 05, 2022
Description Non-Woven Shopper Tote Bag Industry Bookstore What it was purchased for A large Metropolitan Community College Bookstore wanted to feature a reusable shopping bag to the students who ...
Continue ReadingApr 27, 2022
Product: Auto Safety Kit Industry: Banking What it was purchased for: As a gift to anyone who opened a new bank account for over $1,000.00. How it was distributed: The bank was looking for a brande...
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Guess the Flavor Lip Balm Organization Health Insurance Organization Product Featured Lip Balm & Lip Balm Sleeve Goal of Promotion Generating positive reinforcement with sales reps De...
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Description: Spoon Mug Industry: Advertising What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. How it was distributed: The spoon mugs w...
Continue ReadingFeb 12, 2022
A computer repair store attended a local home show and wanted something useful but unique to attract attendees to their booth. They also wanted something that would keep their name top of mind when th...
Continue ReadingFeb 05, 2022
Portability and permanence are among the desirable traits sought in an effective promotional product. A company was looking for a unique self-promotion that incorporated these elements and decided on ...
Continue ReadingJan 29, 2022
Industry: Hospitality Personalization: A small sandwich shop wanted to increase their business during lunch hour. Their target market was people who worked near their restaurant. Method of Distribut...
Continue ReadingJan 06, 2022
Description: Pencil Sharpener Industry: Construction What it was purchased for: A shipyard in a major city harbor has advocates who go out to local schools to promote shipbuilding. These advocates n...
Continue ReadingDec 23, 2021
Objective A children's hospital wanted to send a thank you gift package to donors. They wanted patients to be able to add a personalized touch to the gift to connect donors better to the cause. Prod...
Continue ReadingDec 08, 2021
What do you get the celebrity-chef-turned-travel-show-host who has everything? How about the VP of Paid Media at a premier hotel chain you’d love to snag an advertising deal with? Brands like ...
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Item: 8GB Custom USB 2.0 Flash Drive Purpose: Provide information about the school and programs Audience: Students and prospective students A community college was looking for a unique way to di...
Continue ReadingNov 24, 2021
Objective: A local bank wanted a way to thank their new customers with a promotional gift item that would have a high-perceived value. Product: Beach Trifold Calendar Personalization: The bank inc...
Continue ReadingOct 19, 2021
Item: JAFFA® Round Zinc Coaster Purpose: End of year gifts for employees Audience: Insurance firm employees An insurance firm had a particularly prosperous year and wanted to give employees end...
Continue ReadingJul 25, 2021
Vertical Market: Hospitality Product Use: Employee Appreciation Promotion: A nationally known hotel chain gifted their staff the Everyday Sweet and Savory Gourmet Carry Caddy for Employee Appreciati...
Continue ReadingJul 10, 2021
Market: School Objective: A school’s athletic program was struggling to pay for recurring expenses. Game attendance had dropped over the previous year, and alumni attendance was weak. The sc...
Continue ReadingJun 18, 2021
Description: Running Belt Fanny Pack Industry: Sports / Fitness What it was purchased for: A nationwide gym chain was looking for an item to give away with the purchase of yearly memberships. Th...
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As part of a newly developed corporate social responsibility initiative, an insurance company instituted an annual “give back” day where employee groups volunteered in their communities. T...
Continue ReadingMay 13, 2021
Clever Meets Subtle: A New Way to Do Cross-Promotions Organization: Department Store Product Featured: Lanyard with Vinyl Pouch Goal of Promotion: Promoting Store Sales Description of Case His...
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Fewer Tricks and More Treats: Halloween Safety Lanyard Organization Insurance Company Product Featured Reflective Lanyard Goal of Promotion Promoting safety on Halloween Description of Case H...
Continue ReadingJan 25, 2021
Objective: A restaurant was looking for a unique way to deliver custom printed coupons to their guests to attract more repeat business. Product: Coupon Gatefold Photo Folder Personalization: Rest...
Continue ReadingJan 04, 2021
The marketing department for a regional credit union was considering a custom writing instrument from overseas as part of a re-branding campaign. However, supply chain disruptions due to Coronavirus...
Continue ReadingDec 13, 2020
A bank wanted to promote 110 years of serving individuals and businesses in Pennsylvania through an "Open House" celebration at their branches. Among the many products selected to commemorate this mil...
Continue ReadingNov 21, 2020
Market: Hospitality Objective: With their event scheduled close to Mardi Gras, event planners wanted to provide a themed goodie package for attendees with giveaways from event sponsors. They wanted...
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Objective: A village needed an easy way to let residents know when there were issues with their water meters. They wanted a faster method of communication than mailing letters, and something more di...
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Description: Mini Flip Pad Jotter Industry: Financial What it was purchased for: An investment firm wanted to promote their new financial blog to their existing customers with a memorable branded it...
Continue ReadingOct 30, 2020
Product: Non-Woven Shopper Tote Bag Industry: Bookstore What it was purchased for: A large college bookstore wanted to feature a reusable shopping bag for students. The goal was to get the students ...
Continue ReadingOct 09, 2020
Objective A local brewery wanted an eye-catching promotional item to place on tables that would boost their alcohol sales and highlight their weekly specials while encouraging enrollment for their ta...
Continue ReadingSep 03, 2020
An event promoter was compiling a gift box for top-tier ticket holders for a large-scale national summer concert tour. The Koozie® Adventure Dry Sack 10L was a natural fit for the outdoor lifestyl...
Continue ReadingJul 28, 2020
Market: Entertainment Product Use: Gift With Purchase Promotion: A major theme park chose the Safeguard Security Waist Belt as a gift with purchase for customers who bought season passes. The wais...
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